Client Case Studies

Challenge:

Raise the profile of a mid-level law firm in a hugely competitive sector, with a limited budget and resources.

Solution:

Consulting: outline a social media strategy and plan of engagement based on key business objectives. Training & Coaching: provide a program of LinkedIn and Twitter training to a Pilot Group of early adopters over a three month term.

Results:

Managing Partner voted Managing Partner of the Year at the Yorkshire Lawyer awards - raising the profile of the firm through the use of social media useage played a significant part in the voting. Blacks ranked 2nd 'Most influential legal tweeters' in the UK (2nd out of 800) Significantly raised profile, which has raised brand awareness; raised visibility of experts to target business; increased invitation for expert comment with print media, radio, and TV; improved networking and business development practices.

Challenge:

A leading university Business School needed to take centralised ownership and gain visibility and control of their brand which existed across social media platforms. They needed to formalise a social media strategy and an approach which could create a communication structure that integrated with their online and offline activities. They needed clarity on where social media could help them in achieving a number of organisational objectives.

Solution:

Consultancy – prioritising organisational objectives; Strategy Formulation and Plan of Engagement; Social Media Usage Policy; Training & Coaching; Various projects set-up, training and management; On-going consulting, training and project support.

Results:

Created a system of smarter intelligence gathering; Cost savings - printed materials, information dissemination, smarter working practices and MIS; improved business processes; improved alumni engagement and tracking for audit and business engagement purposes; enhanced and strengthened closer working relationships with the business community; more effective event marketing

Challenge:

Improve citizen engagement engage with the most dispersed population per sq mile in the UK. Improve engagement with the business community. Improve citizen engagement with a failing Council Centre with the danger of being closed. Provide a superior communication channel between the Planning Dept and citizens.

Solution:

Provided strategy for engagement utilising social media platforms. Specific user training and coaching was provided working to specific action plans with measurable outcomes.

Results:

Failing Council Centre - improved events bookings over 3 months from 'miserable' to full house and extended funding for the site. Provided a more cost and time effective on-line platform for which to communicate with citizens, acting as a faster and more effective customer service channel and noticeboard. Provided a more cost and time effective platform from which to engage with local businesses. Provided a more effective Council News Feed for up to date information relating to the district for it's citizens.