Knowledge Bank

The white papers and presentations listed below have been written or co-written by partners in the Synatus group of consultants and interims. Please browse and download any of the thought leadership you find of interest and, if you like what you read, please forward the link to others.

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Creating Value through GOAL analysis

GOAL is a system that can be used at a corporate or personal level to drive your goals and ambition.

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Performance Management simply isn't simple

Performance Management has never been more needed than right now. With priorities changing constantly and resources under continuous scrutiny, your people have once again become the key to differentiating your business, brand and service to your customers.

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Five ways to find your hearts desire

How do we find the work we would love to do? In this article, I cover five signs that can give us some clues on our future direction in life. Work is, for most people, most of their 'awake' time. Better make it a good one then...

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Controlling Marketing (ICAEW Best Practice Guide)

Best practice guide for finance directors on controlling marketing expenditure. Written for ICAEW

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What is Internet Marketing, and why does it work?

If ever there was a discipline more susceptible to jargon than ‘the Internet’, it would have to be ‘Marketing’. Admit it, does anyone really understand all those guys with loud red braces and even louder ‘dress down’ gear, who assail you with ‘offline conceptual thinking out of the box.

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Emphasizing Brands: a tool kit approach

Emphasizing brand value is a tool kit approach developed by M4siz Limited. Covering an eight point process or Brand Equity Logical Listing [BELL] report. This framework will act as the bellwether plan for the future performance of the brand and allows us to help you identify the key drivers for your brand and business strategy.

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Powering Productive Performance

‘Powering Productive Performance’ or ‘P3’ for short is a holistic approach to driving up individual and collective performance through the use of integrated processes, technology, compliance management, and behavioral engineering.

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Market Prioritisation

Provides an overview of practical market prioritisation and targeting as used on many client assignments

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