Knowledge Bank

The white papers and presentations listed below have been written or co-written by partners in the Synatus group of consultants and interims. Please browse and download any of the thought leadership you find of interest and, if you like what you read, please forward the link to others.

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Creating Value through GOAL analysis

GOAL is a system that can be used at a corporate or personal level to drive your goals and ambition.

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Performance Management simply isn't simple

Performance Management has never been more needed than right now. With priorities changing constantly and resources under continuous scrutiny, your people have once again become the key to differentiating your business, brand and service to your customers.

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Controlling Marketing (ICAEW Best Practice Guide)

Best practice guide for finance directors on controlling marketing expenditure. Written for ICAEW

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Emphasizing Brands: a tool kit approach

Emphasizing brand value is a tool kit approach developed by M4siz Limited. Covering an eight point process or Brand Equity Logical Listing [BELL] report. This framework will act as the bellwether plan for the future performance of the brand and allows us to help you identify the key drivers for your brand and business strategy.

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Powering Productive Performance

‘Powering Productive Performance’ or ‘P3’ for short is a holistic approach to driving up individual and collective performance through the use of integrated processes, technology, compliance management, and behavioral engineering.

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Market Prioritisation

Provides an overview of practical market prioritisation and targeting as used on many client assignments

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Technology Change Integration

While the average returns to IT investments are solidly positive, there are huge variations across organizations, with some investing vast sums with correspondingly little benefit. There are organizations, however, that have spent similar sums with tremendous returns. Why is this?

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CSR management framework introduction

This short pdf provides an introduction to the CSR Strategic Review and Management Framework

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