Client Case Studies

Case Studies: 1 to 3 (of 3)
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Client:

Philip Lymbery

Location:

United Kingdom

Contact Title:

Synatus Partner:

Paul Blanchard

Assignment Type:


Consulting

Role:


Discipline:

Marketing & Communications

 

Sector:

Charity

Challenge:

Philip approached Paul because he wanted to raise awareness of the issues and show people what Compassion in World Farming was doing to address these challenges.

Solution:

Social Media: Blog, Twitter and Facebook We created a new multimedia, interactive blog for him and we manage the content, writing blog posts on a regular basis to keep it fresh and current. From a standing start Philip's blog now has many thousands of hits per day. We created Philip's Facebook fan page and Twitter account from scratch, less than a year ago. His Facebook page is dynamic and popular with, at the last count 3,700+ 'Likes'. On Twitter, Philip now has more than 80,000 followers and numbers continue to grow every day. We tweet on his behalf up to ten times a day with relevant content including images and we encourage him to write tweets himself as and when he can. Videos We also produced a number of groundbreaking videos for him, writing the scripts and developing the concepts from scratch. The videos on his blog have been an outstanding success, seen hundreds of times per month by viewers as far away as Japan, South America, Russia and the USA. We also created a huge new video production for Philip - five films that allowed him to explain, in detail, the challenges and issues surrounding Factory Farming. PR Events We worked with Philip's team to get a PR stunt onto the media's radar. The event, devised to highlight the dangers of animal cloning, involved an army of David Cameron clones marching on Downing Street. We gained strong coverage internationally including all major national UK TV news stations. Philip appeared on a number of TV and radio shows to discuss the event, and CNN, Reuters and AFP sent camera crews along.

Results:

Philip has significantly strengthened his voice in the media and is now the person many journalists turn to when there is a story on farming or animal welfare. Philip has appeared on Sky News, BBC News 24, Channel 4 News, CNN, BBC radio and countless other international, national, regional and local broadcast and print media. Our support and contacts along with his increased profile have created new opportunities and Philip is currently working on a book with a senior editor at the Sunday Times. "Compassion in World Farming has an important message, one I'm extremely passionate about: animals should not be reared in factory farms. A couple of years ago I recognised that to get this message across more effectively, I needed to increase my media profile. "I approached Paul and his team and I've been pleasantly surprised at how knowledge of the issues I care about has grown thanks to them. They jumped out of the starting blocks right from our first meeting. Paul and his team work at a relentless pace and does absolutely everything possible to get results. "Now I'm confident that I'm strengthening my voice in the debate and doing everything I can to help tackle the challenges we face in world farming today. I know that when there is a story on animal welfare or farming, I have a much better chance to get on the TV or radio that day, set the record straight and inform the public about what's really going on." - Philip Lymbery


Client:

Ian McIntosh

Location:

United Kingdom

Contact Title:

Synatus Partner:

Paul Blanchard

Assignment Type:


Consulting

Role:


Discipline:

Marketing & Communications

 

Sector:

Food & Beverage

Challenge:

Ian McIntosh was Executive Director and Treasurer of the Roundtable on Sustainable Palm Oil (RSPO). He was also President of the West Division global territory of AAK, part of global vegetable oil producer AarhusKarlshamn AB. RSPO was founded by producers and interested parties such as the World Wildlife Fund and Oxfam, to set clear criteria for sustainable palm oil and promote its use. Ian needed to get their message across in a marketplace that had become increasingly hostile. The media had turned on commercial users of palm oil including household names such as Cadbury, Waitrose and Boots. Marks and Spencer and Sainsbury's, amongst others, responded to consumer concern and were intent on cutting palm oil completely from their products. This would have seriously threatened the industry and led to countless job losses.

Solution:

We worked with Ian to help him convince them that the industry was serious about sustainable palm oil. As you can imagine, there was significant scepticism; and hard evidence needed not just be presented, but done so in the right way. The level of detail we were immersed in was significant; for example we even worked with the food technologists in several retailers and down to recipe-level detail. As well as consumer and industry liaison, political backing was important too; and after a number of meetings in Parliament, we also won the support of Barry Gardiner MP, the then Prime Minister's forestry envoy.

Results:

Ian spoke at numerous conferences including at the European Parliament and we arranged top-level meetings, conducted under the Chatham House rule, with Greenpeace whose senior delegation visited Ian at his headquarters in the North of England. We also gained global media coverage. "The global Palm Oil industry was faced with a number of challenges including bad press with consumers contacting their supermarkets on a daily basis to lobby for the remove of palm oil from their products. We needed to engage with the government, retailers, manufacturers and consumers. "I knew that Paul had the experience and contacts both in the media and government to ensure the Palm Oil industry could get its message across to the right people, and him and his team certainly delivered on what we needed. They forged excellent relationships within retailing, too. "I continued to work with Paul in my capacity as a member of the board of the RSPO and as Chairman of GreenPalm in subsequent years because of the results he helped us achieve. He is excellent to work with - boundless energy, hugely committed, and is a pleasure to be around. It seems whenever you ask for help with anything, Paul is always ready to step in. A very special person." - Ian McIntosh


Client:

Stephen Allen

Location:

United Kingdom

Contact Title:

Synatus Partner:

Paul Blanchard

Assignment Type:


Consulting

Role:


Discipline:

Marketing & Communications

 

Sector:

Professional Services

Challenge:

Stephen was the co-architect of BLP's award-winning Managed Legal Service, which resulted in BLP winning 'Law Firm of the Year' in 2010 at both the British Legal Awards and The Lawyer - the only legal firm to hold the title from both in the same year. A highly-motivated leader and innovator, Stephen was growing increasingly frustrated with the lack of innovation in the legal world. We worked alongside Stephen to develop a social media strategy so he could blog about the issues he felt passionately about, raise his profile and get his voice heard.

Solution:

We designed Stephen's blog and set him up on Twitter. Within two months, with our help, Stephen accumulated over 20,000 'followers' due to his high retweet rate and engaging manner. Perhaps more impressively, he has over 1,000 unique views on his blog daily.

Results:

As a result, Stephen has been approached by the legal and outsourcing media to write byline and opinion pieces on various legal topics that he has blogged about, and is now a vivacious social networker. "I was fed up with the lack of innovation in the legal sector - everyone 'plays safe'. I had a lot to say and wanted to start blogging. I didn't know where to start, but knew I wanted it to be seen by the relevant people and be in a position to start thoughtful, intelligent debate." "Paul has experience in doing this for similar clients, and I knew that him and his team would get it going. I have been very impressed as to how quickly they have pulled it off." "I'm pleased with how it has all progressed. I'm tweeting daily and my blog is attracting more and more attention on a daily basis. Paul has been very committed in helping me achieve this. Whenever I needed help, Paul and his team were more than happy to assist. All in all, I'm a very happy client." - Stephen Allen


Case Studies: 1 to 3 (of 3)
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