Consultant's Portrait



+44 7771 762510

 

Gideon Mitchell

Gideon is a management consultant and trainer with international experience of financial modelling for blue chip clients. He specialises in demand modelling, helping organisations to understand how adjusting price, promotional factors and other demand levers can maximise sales and profit.

Location:

United Kingdom

Qualifications:

Disciplines:

Finance, Training & Development...Show More

Industry Sectors:

Automotive, Chemicals, Consumer Products...Show More

Practice Groups:

Marketing & Communications, Finance, Training (Finance, South Central), S.M.E. (Marketing, South Coast)

Languages:

English.

Case Studies

Volvo Cars of North America

Client Contact:

Marketing Director

 

Location:

United States

Industry Sector:

Automotive

Discipline:

Marketing & Communications


The Challenge:

The client used various ways to incentivise sales in the North American market and wanted advice about which worked best.

The Solution

The central objective was to build models based on sales data that would allow the cost-effectiveness of the 10 or so different types of incentive... read more

The Results:

We were able to measure the price elasticity of each of the models of car and were able to show marked differences in the cost-effectiveness... read more

BMG Records

Client Contact:

Marketing Director

 

Location:

United Kingdom

Industry Sector:

Leisure

Discipline:

Marketing & Communications


The Challenge:

To measure the price elasticity of six genres of CD album in the UK and to compare the effectiveness of various types of promotional activity,... read more

The Solution

We built econometric models containing data on many different types of promotional activity, for example chart position, weekly airplay in minutes, concerts on tour, TV... read more

The Results:

We showed the difference in price elasticity between different genres and demonstrated how the price elasticity varied over the life of an individual record. We... read more


Career History

Analyticus

Position Held:

Managing Director

Dates:

2007 - 2011

Business Type:

Consultancy

Industry Sector:

Professional Services

Overview:

Undertaking analytical contract work involving the building of models, usually using Microsoft Excel. Also teaching courses in Excel, statistics and other subjects for Learning Tree International.

 

 

Dialogue by Design

Position Held:

Project Manager

Dates:

2006 - 2006

Business Type:

Consultancy

Industry Sector:

Professional Services

Overview:

Dialogue by Design is the market leader in England in online consultation and public engagement. Worked as a Project Manager on a variety of projects for Local Authorities and NGOs to set up consultation exercises. Also acted as Marketing Manager and was in charge of training.

 

 

CommunityPeople

Position Held:

Senior Consultant

Dates:

2004 - 2005

Business Type:

Consultancy

Industry Sector:

Professional Services

Overview:

Scottish e-democracy specialist. Project managed a set of training courses in e-democracy and developed marketing strategy.

 

 

Publications

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References

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References available on request.